The Importance Of Promotional Products
What are promotional products? Imprint promotional products are used as a marketing strategy in which items printed with a logo or other piece of company info are handed out as keepsakes. Promotional products can be a bag, calendar, cap, clock, diary, pen, etc. They can be used as giveaways at events, such as exhibitions and product launches. Aside from that, non-profit organizations are able to use them to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will discuss the importance of promotional products lets check it out!
They can become a business card. The customers will be informed who they are, what they sell and what they support once they will be given the promotional products. In addition, they can be used by customers whereas a business card will only be forgotten and discarded. Customers can easily remember the name and logo of the company that gave them the product. It is important to indicate also your contact information just as business cards.
This marketing strategy is low-cost. It helps the company in saving money while also being able to reach potential customers on a large-scale. It is a more economical advertising outlet than newspaper ads, TV, and radio. Companies that manufacture promotional products such as Perfect Imprints, keep the prices very low for mass distribution so shop now for your business to grow.
It acts as a gift to the customers. when you give more freebies than your competitors, more people would want to buy from you. You can not only promote your business but also say thank you to them.
The promotional products are also for your employees to enjoy. The employees can use the pens, stress balls, or coffee mugs handed out to them while they are doing their work. It is a way for you to reward them in helping you reach your business goals.
There are a lot of studies and reports made that help prove how important it is. In the U.S, 8 out of 10 consumers have one to 10 promotional products. While in a PPAI report, it showed that 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. In addition, one report showed that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept the item will recall the company as much as 2 years later.
It is able to help your business build brand awareness. Customers can easily identify your business from the logo imprinted on the products. To give a better example, if you hand out useable promotional products such as custom embroidered scarves, your customers can use this to go to the church, school, shopping and etc. so your brand also goes around with them.
Lastly, the promotional products handed out must be of high-quality to ensure you will have loyal customers. There has been an article published in a website that revealed customers who received a promotional product scored 52% higher than a letter only.